In a time where sexual and reproductive health care is still stigmatized, sometimes we need a reminder that these services (and the bodily autonomy they protect) aren't anything radical, but something we all deserve. This was the core message behind Planned Parenthood's "You Deserve" campaign, which ran in 6 states from May to October 2019.

I led creative development and execution of this campaign: brainstorming messaging, producing design & illustration assets, and adapting to regional audiences and diverse media platforms including newspapers & magazines, digital ads, and social media videos. Using illustration allowed us to customize messaging to different demographics and appeal to a wide range of people.